You insert personalization into an email in the Email editor: click into a text block, open Personalization in the toolbar above it and choose the data, for example Short salutation (name). A tag in double curly brackets is inserted into the text, for example {{ contact_salutation_first_name_vocative }}, and when sending, Quanda replaces it for each recipient with the data from their contact. Addressing people by name is the right step toward a higher open rate and toward recipients reading the whole email.
This is what an email with a personalized salutation looks like, Quanda fills in the highlighted text from the contact:
Sample email with personalization
Mill Street Cafe roastery and cafe
New coffee from Ethiopia
Happy Thursday, Jane,
we have just roasted a new batch from Ethiopia. Come and taste it, the first cup is on us.
Lucy Small Mill Street Cafe
How to insert personalization into an email
- In the Email editor, click into a text block where you want to insert the personalization.
- In the toolbar above the text block, click Personalization.
- Choose the data, for example Short salutation (name). The tag
{{ contact_salutation_first_name_vocative }}is inserted into the text. - Write text around the tag, for example "Hello" before it and a comma after it.
- Save the email.
Which salutations you can insert
| Menu item | Tag | Example result |
|---|---|---|
| Long salutation with surname | {{ contact_salutation_last_name }} |
Dear Mr. Smith |
| Long salutation with name | {{ contact_salutation_first_name }} |
Hi Jane |
| Short salutation (surname) | {{ contact_salutation_last_name_vocative }} |
Smith |
| Short salutation (name) | {{ contact_salutation_first_name_vocative }} |
Jane |
A long salutation includes a greeting, for example "Dear Mr." or "Dear Ms." with the surname, or "Hi" or "Hello" with the first name. A short salutation is just the name, which you can combine with your own greeting, for example "Happy Thursday, {{ contact_salutation_first_name_vocative }}" when you know the campaign goes out on a Thursday. For Czech, Slovak and Polish names, the short salutation uses the vocative case, the grammatical form used when addressing someone.
Besides salutations, the Personalization menu contains other contact data, such as title, first name, surname, email, phone, address, job title and custom fields, and sender data, such as the sender's name, phone or Sender Signature.
Where the salutations come from
Salutations are stored with contacts during import. Contact automations in the English interface do not create them, so you prepare them in the import file, see Creating salutations during import. Check that your contacts have them filled in before you use them in a campaign.
How to put a salutation into the email subject
You can insert personalization into the subject as well. Insert it into a text block, copy the tag including the curly brackets and paste it into the E-mail Subject field above the editor. How to work with the editor is explained in Email editor of a simple email campaign.
Do you have questions? We will be happy to answer them. Just contact our customer support at +420 605 163 892, e-mail: support@onquanda.com.
Frequently asked questions
Click into a text block where the salutation should go, open Personalization in the toolbar above the text and choose Short salutation (name) or Short salutation (surname). A tag in double curly brackets is inserted into the text and Quanda replaces it with the contact's data when sending.
Insert the personalization into a text block, copy the tag including the curly brackets and paste it into the E-mail Subject field above the editor. For example Happy Thursday, {{ contact_salutation_first_name_vocative }}.
Salutations are stored with contacts during import. Contact automations in the English interface do not create them, so you prepare them in the import file. For Czech and Polish names, the short salutation uses the vocative case, the grammatical form used when addressing someone.
Contact data, such as title, first name, surname, email, phone, address, job title and custom fields, and sender data, such as the sender's name, phone or signature.
A long salutation includes a greeting, for example Dear Mr. Smith. A short salutation is just the name, for example Jane, and you write the greeting around it yourself.