Send an offer of original accessories 30 days after a car sale
Description:A month after the purchase, the customer gets a tip on accessories that perfectly fit their car.
Offer a follow-up training 14 days after finishing the introductory course
Description:A graduate of the basic course receives an invitation to a follow-up, more advanced programme.
Send an apology bonus 7 days after a complaint is resolved
Description:After the complaint is settled, the customer receives a discount code as a goodwill gesture.
Offer an add-on service 60 days after a product order
Description:After the installation, the customer receives an offer of servicing and an extended warranty.
An invoice for the sale of a new car appears in the system.
The car sold is a Citroën C4.
Let 30 days pass after the sale.
A personalized accessories offer for the C4.
The customer accepts the introductory course offer.
They completed the basic-level course.
Let 14 days pass after completion.
An invitation to the follow-up training.
The customer files a product complaint.
The complaint is successfully settled.
Let 7 days pass after the resolution.
An apology email with a discount code.
A product order is registered in the system.
The ordered product is an air-conditioning unit.
Let 60 days pass after the installation.
An offer of servicing and an extended warranty.
How Quanda HUB works
From connecting the system to the first e-mail sent. You take care of the content, the HUB takes care of transferring the data and triggering the scenarios.
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Connecting the system
The provider of your CRM, ERP or DMS sets up the connection or the data export. You do not have to change your system, Quanda handles everything else.
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Continuous data transfer
The HUB takes over documents and events continuously, once an hour for running projects. Only the data needed for the scenarios and for personalising the content.
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Scenarios built on documents
Each type of document or event gets its own scenario: when it starts, who it goes to and which e-mails are sent.
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Sending and evaluation
E-mails go out on their own at the moment they make sense. You see the results in Quanda for every scenario.
Every record in your CRM and ERP is an opportunity to communicate
An order came in. A parcel went out. An invoice was issued. A warranty ended. How many of those triggered a single message to the customer today?
Invoices
Past due A polite reminder without involving sales
Quotes
Quote with no reply A reminder and a case study from the industry
Service check-in
Job accepted Confirmation of the date and updates on the progress
Dispatch orders
Shipment handed to the carrier Information about the delivery date
Orders
First purchase A welcome sequence and a handover of contacts
Complaints
Resolved A confirmation and a question about satisfaction
Parcels
Parcel collected Tips on using it and a request for a review
Meetings
Meeting took place The materials the sales rep promised to send
Phone calls
Call ended without an agreement A summary and answers to frequent questions
Deal closed
Signed Onboarding and the first steps with the product
From looking for recipients
to automated communication
The change is not in the tool. It is in what triggers the communication.
“I have a message and I am looking for someone to send it to.”
- A campaign is created to fit the editorial calendar.
- The segment is put together by hand from an export.
- It goes out once and that is the end of it.
- The result is measured in opens.
“An event happened and the communication went out on its own.”
- A document in the CRM or ERP triggers the campaign.
- The segment is evaluated again every single day.
- The scenario keeps running until you switch it off.
- The result is measured in orders.
Five reasons to connect business data with marketing
Precise segmentation and personalisation
When marketing sees what customers really buy, how often and for how much, it builds campaigns tailored to specific groups. Instead of a mass message, the customer gets a relevant offer.
A higher open rate, fewer unsubscribes and a higher conversion rate.
A shorter sales cycle
Marketing automatically warms up contacts that are not ready to buy yet. It sends educational content, case studies and expert articles. The sales rep gets the contact only once the customer is ready to talk.
Sales reps spend their time with contacts that genuinely intend to buy.
Upsell and cross-sell based on purchase history
Business data tells you what the customer bought, what they did not buy and what they will logically need next. You offer the add-on product or the higher tier at the right moment, with no manual searching.
A higher average order value and a longer customer lifetime.
Catching customers at risk of leaving in time
A drop in orders or activity that has gone quiet shows in the data long before the customer moves to a competitor. The retention campaign starts on its own, with no waiting for a monthly report.
cheaper to keep an existing customer than to win a new one.
A measurable contribution of marketing to sales
Campaigns tied to closed deals, revenue, margins and the number of invoices issued show what actually brought money in. Not just clicks.
The budget goes where it really works. And you have the numbers to back it up.
Source: Harvard Business Review, The Value of Keeping the Right Customers (2014). Depending on the industry and the study, winning a new customer costs five to twenty-five times more than keeping an existing one.
Precise targeting
The right context
Higher engagement
We connect Quanda HUB to whatever you already use
With Quanda HUB we successfully automate communication based on vehicle records and the invoices issued when vehicles are sold in Caris DMS. By the end of 2026 we will connect SOFTapp DMS in the same way. Thanks to the BlueJet CRM integration, an education company can automate communication before, during and after its lectures, courses or workshops. Customers using Raynet CRM or Pipedrive can use the ready-made integrations and, if they wish, extend them with Quanda HUB to deals or activities. We are actively talking to further partners about connecting other ERP or CRM systems.
CARLING AUTO: DMS data that triggers communication on its own
The Citroën dealer and service centre CARLING AUTO connected Caris DMS with Quanda HUB and runs 75 active scenarios on top of it. Data about sold cars, service visits and due dates trigger the communication with no human involvement.
Seventy-five scenarios that run on their own
Marketing no longer steps into them. It only adds content for the individual models.
7
types of scenarios based on a vehicle event
75
active scenarios are evaluated every day
8
scheduled messages in a single post-sale scenario
7 years
of care for one customer
The events that trigger the communication
Every Citroën model on sale has its own scenarios and its own e-mails.
The first year after the sale
- 3 days after the sale A thank-you for the purchase and tips for the first week of driving.
- 10 days after the sale A thank-you and the important contacts for the service centre.
- 3 months after the sale An offer of original accessories for that particular model.
- 6 months after the sale Tips on extending the life of the vehicle.
Long-term care
- Year 1, 4, 5, 6 and 7 Anniversary congratulations and a service offer at a promotional price.
- 3 months and 14 days before the inspection A reminder that the technical inspection is about to expire.
- 9 months before the end of financing A notification for the dealer to approach the customer with a new offer.
- 6 months before the warranty ends A heads-up that the warranty period is coming to an end.
What you ask before connecting
Quanda HUB is the integration platform of the Quanda e-mail marketing platform. It connects a CRM, ERP or DMS and automatically triggers e-mail communication scenarios from the documents and events in it, such as invoices, orders or service jobs.
A standard integration, such as Raynet CRM and Pipedrive or the basic connection of Caris DMS and SOFTapp, transfers contacts to Quanda. Quanda HUB also transfers documents and events and triggers scenarios based on them automatically, with no manual selection of recipients.
Caris DMS, Raynet CRM, Pipedrive, Helios iNuvio and BlueJet CRM. The SOFTapp integration will be available by the end of 2026, and we are in talks about integrating ABRA and CESAR. We connect other CRM, ERP or DMS systems on request.
No. Quanda HUB connects to the system you already use. Documents and events keep being created where they are created today.
Continuously. For running projects, data is transferred once an hour and the scenarios are evaluated again based on it.
The provider of your CRM, ERP or DMS sets up the connection or the data export. Quanda handles everything else, that is the transfer to Quanda, the scenarios and the e-mails.
Quanda HUB is a separate item in the price list, added to the price of the PROFESSIONAL or ENTERPRISE package. Credits for running it are purchased on top. You will find current prices in the Quanda price list.
Only the data needed to set up the individual scenarios and to personalise the content of the e-mails. What exactly that is gets agreed for each project, based on the scenarios you want to run.
Yes. You insert data transferred through Quanda HUB into e-mails as personalisation tags, such as the car model or the date of the next service visit. An overview of the tags is in the help for the Caris DMS and BlueJet CRM integrations.
The Citroën dealer and service centre CARLING AUTO connected Caris DMS with Quanda HUB and runs 75 active scenarios on top of it. They are triggered by seven types of vehicle events, such as the technical inspection expiring or the warranty ending, and the care for one customer lasts seven years. You will find more examples for car dealers and service centres on the Car sales & service page and in the article How car dealers can turn customer data into repeat business.
A Quanda HUB demo in 30 minutes
If you want to see how Quanda works and how you could use it in your company, we will gladly show you everything live, with concrete examples focused on your industry.
- We will find a date and time that suits you.
- In 30 minutes we will show you what Quanda can do and how it works.
- We will answer your questions.
CEO
Sales Director
30 minutes online, on Google Meet