Lead generation, surveys and feedback, targeted and personalized mailing, and broader B2B marketing topics. Practical tips, case studies and how-tos you can try right away.
An AI image generator is a tool that creates or edits an image from a text instruction (a prompt). In October 2026, according to the independent Arena and Artif...
Read articleA signup form that collects new email addresses rests on three decisions: where to place it, what to offer in exchange for the contact details and how to write ...
Read articleA lead magnet in B2C beyond e-commerce is a tool or content that helps people with a big personal decision, and in return you get their contact details. Calcula...
Read articleIn email, use JPG for photos, PNG for logos, graphics with text and transparent backgrounds, and GIF for simple animations. These three formats are displayed by...
Read articleQuanda starts at €1 per month. That is the Standard plan in the Emails only option for a database of up to 500 contacts with yearly billing. The price grows wit...
Read articleAn HTML email is an email whose layout, colors, fonts, images and buttons are written in HTML code. To keep it from breaking in Outlook or Gmail, you have to wr...
Read articleEmail marketing remains one of the most effective channels for B2B companies in 2026. It returns roughly $36 for every dollar invested, 77% of B2B buyers name i...
Read articleA lead magnet is content or a tool you offer in exchange for contact details. In B2B, the ones that work best help buyers with their own decision: ROI calculato...
Read articleA survey in B2B marketing is a systematic way of finding out what troubles your customers, how they choose suppliers and why they buy elsewhere. It replaces ass...
Read articleYou sell a car. The customer drives away. And then? Most dealers and service centres honestly do not know what happens to that person next. Only 43.9% of custom...
Read articleThere is a fundamental difference between an agent who keeps in regular touch with their database and one who only communicates when they have something to offe...
Read articleIn 2025 Quanda gained eight major new features: a new generation of surveys with 22 question types, an overview of all sent emails in one place, sending campaig...
Read articleThe new generation of surveys in Quanda took two years of development and testing. It brings your own templates, a new design editor, 22 question types (7 of th...
Read articleIn autumn 2024 the Quanda email editor gained six updates: autosaving a draft email every 5 minutes, a new email structure with a background colour for the whol...
Read articleIn May 2024 the Quanda email editor gained six updates: separate storage for images and media, a custom image width for mobile, a prefilled subject line and tex...
Read articleSince February 2024, Gmail and Yahoo have required bulk email senders to have an authenticated domain with SPF and DKIM records, a DMARC record, one-click unsub...
Read articleStyled alt text is an image's alternative text with a set font, colour and size, which the email program shows as a headline when the image does not load. Thank...
Read articleDouble opt-in is a way of subscribing in which a person, after filling in a form, also clicks a link in a verification email. By doing so they confirm that the ...
Read articleA newsletter that people read rests on three things: you send it to the right people, it brings them something useful and it arrives regularly according to a pl...
Read articleWhat is new on the statistics page? 1. We added a stripe with the total number of click-throughs to the „Overall overview“. This is the sum of all the click-thr...
Read articleLet’s take a look at the new improvements. 1. New question: "NET PROMOTER SCORE" This is a standard question example: "How likely are you to recommend this [pro...
Read articleAn animated form is a form for collecting contacts that slides in or pops up on your website by itself, instead of waiting for someone to notice it. Our measure...
Read articleLet’s take a look at these novelties and introduce them step by step. 1. The title of your email can be hidden not only on a phone but also on PC. E-mail editor...
Read articleA preheader, also known as preview text, is the short line a recipient sees in the inbox next to the subject line or below it. A good preheader does not repeat ...
Read articleA second wave email is a follow-up for people who did not respond to the first one. In our own campaign, resending the email to those who did not open it raised...
Read articleEmail click-through rate (CTR, also called click rate) is the share of recipients who clicked at least one link in an email, out of the number of delivered emai...
Read articleWhen you prepare a bulk email, look at it through the eyes of the person you are sending it to. Consciously or not, they ask themselves eight questions about ev...
Read articleYou crop an image to a specific size in two steps: first you crop it to the right aspect ratio, such as 3 : 2, and then you resize it to the target width in pix...
Read articleEmail automation sends the right message at the moment the recipient is waiting for it: right after they sign up, a few minutes after they click an offer or on ...
Read articleAn email template is a saved email you start from in your next campaign. The layout, colours, font, logo and footer stay, and you only swap the texts, images an...
Read articleMake (formerly Integromat) is a platform that connects Quanda with hundreds of other apps without code: your CRM, online store, payment gateway, calendar, helpd...
Read articleOne of these applications is MAKE. A quick integration without any programming Thanks to MAKE you can easily connect Quanda with hundreds of different applicati...
Read articleApple Mail Privacy Protection (MPP) is a feature of Apple's Mail app that downloads the images in an email in the background right after delivery, so the email ...
Read articleYou can resize an image online in the Photopea editor: under Image, Image Size you type the new width in pixels or in percent and the height is calculated autom...
Read articleColours decide the first impression before a person reads a single word. But there is no colour that sells by itself. What works is a colour that fits what you ...
Read articleYou get leads at a trade fair by setting a goal in advance, inviting customers to your stand and collecting contacts at the stand straight into your database in...
Read articleA Christmas email campaign is a series of emails from November to New Year's Eve that helps people choose their gifts in time and reminds them of your company w...
Read articleYou write a good email subject line when you say in a few words what the recipient will find inside and why it is worth opening right now. Stay under 60 charact...
Read articleYou can legally find free photos and images for emails and websites on stock photo sites with an open licence. The best known are Unsplash with more than 6 mill...
Read articleAn e-book that people gladly trade their contact details for has to offer what they cannot get from a search engine or an AI assistant: your own data, ready-mad...
Read articleForm automation is a rule that Quanda carries out on its own when a visitor submits a form on your website. It runs on every submission or only on submissions w...
Read articleBlack Friday 2026 falls on Friday 27 November and Cyber Monday on Monday 30 November. It is the busiest week of the year in inboxes, so the emails that succeed ...
Read articleGDPR in email marketing means that for every contact you must know on what basis you are emailing them, why and for how long. You send commercial messages to ne...
Read articleAn email is not delivered when the recipient's mail server refuses to accept it. The server always returns an error code with a reason. A code starting with 4 m...
Read articleEmail copywriting is writing email copy so that people open it, read it to the end and click. What decides this is less the product and more how well you know t...
Read articleA birthday email is an automated campaign that sends each contact wishes on their birthday or name day. It is one of the few messages people are genuinely happy...
Read articleA 20 % open rate is a normal result in 2026, not a reason to panic. The averages published by email marketing tools range from roughly 20 % to 43 %, and the dif...
Read articleYou create an online survey in six steps: write down what you want to find out and what you will use it for, prepare the questions, test them on a colleague, bu...
Read articleOnline surveys are the fastest and cheapest way to ask your customers, employees or partners and get answers you can work with right away. They save time and mo...
Read articleBuying an email list, that is, a list of addresses obtained from a third party for money, does not pay off. The people on it never gave you consent to receive c...
Read articleSpam is an unsolicited bulk message that the recipient did not want and did not ask for. To keep your emails out of the spam folder, four rules must hold: you s...
Read articleYes. Survey your customers, because without it you are only guessing how your customers think and what they base their decisions on. And in most cases, do it on...
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