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B2B marketing, no fluff. Just what works.

Lead generation, surveys and feedback, targeted and personalized mailing, and broader B2B marketing topics. Practical tips, case studies and how-tos you can try right away.

Email marketing

Email marketing for real estate agents

There is a fundamental difference between an agent who keeps in regular touch with their database and one who only communicates when they have something to offe...

Jan Spáčil Apr 15, 2026 10 min read
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Email marketing

How to crop an image to a specific size

You crop an image to a specific size in two steps: first you crop it to the right aspect ratio, such as 3 : 2, and then you resize it to the target width in pix...

Jan Spáčil May 13, 2021 14 min read
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Email marketing

How to resize an image online

You can resize an image online in the Photopea editor: under Image, Image Size you type the new width in pixels or in percent and the height is calculated autom...

Jan Spáčil Mar 29, 2021 11 min read
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Email marketing

Reasons for undelivered emails

An email is not delivered when the recipient's mail server refuses to accept it. The server always returns an error code with a reason. A code starting with 4 m...

Jan Spáčil Jul 13, 2017 24 min read
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Surveys

6 steps how to create a survey

You create an online survey in six steps: write down what you want to find out and what you will use it for, prepare the questions, test them on a colleague, bu...

Jan Spáčil Feb 2, 2016 23 min read
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Surveys

7 benefits of online surveys

Online surveys are the fastest and cheapest way to ask your customers, employees or partners and get answers you can work with right away. They save time and mo...

Jan Spáčil Feb 2, 2016 11 min read
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