The statistics of an e-mail series are evaluated for each part separately and cumulatively across all sendings of the part. On the Statistics page in the left menu of the series you see the list of parts, and after clicking a part the same data as in a simple e-mail campaign: summary numbers, development over time, success rate in percentages and recipient lists.

Why series statistics are by part and cumulative

Each part of the series is a separate e-mail with its own subject, so it has its own statistics. On top of that, different groups of recipients move through the series over time: whoever gets the tag today receives the first part tomorrow, whoever got it a month ago is already at the fifth part. One part is therefore sent repeatedly and its statistics add up the results of all sendings. The Sent number of a part keeps growing as long as new recipients move through the series.

What you find in the statistics of a part

  1. General overview: the summary numbers Sent, Delivered, Undelivered, Opened Total, Opened Uniquely, Unopened, Clicks total, Clicks uniquely, SPAM Reports and Unsubscribed. When the e-mail contains social media icons, each of them shows the number of recipients who clicked it.
  2. General overview in time: a chart of how the numbers grew with the individual sendings of the part. You hide or show the lines of the chart by clicking their caption below the chart.
  3. Success rate: deliverability, open rate and click rate as percentages.
  4. Detailed overview: lists of recipients who opened the part, did not open it, clicked individual links, did not receive it, marked it as spam or unsubscribed.

What each number counts is explained in the article What the terms in statistics mean. The reasons for non-delivery are described in the article Reasons for undelivered emails.

How to read series statistics

  • Judge the parts by the unique numbers. Opened Uniquely and Clicks uniquely count each recipient only once.
  • Compare the parts with each other. The part where opens or clicks fall noticeably is where recipients lose interest. A different subject, shorter content or a longer gap after the previous part will help, you set the gap according to the article Setting up mailing of an e-mail series.
  • Watch Unsubscribed and SPAM Reports in the first parts. Higher numbers mean that recipients did not expect the series or that it arrives too often.
  • Correct undelivered addresses. How to handle them is described in the article Blacklisted contacts.

How to export the statistics

With the Statistics Export icon in the part detail you download the statistics of each part to Excel as an xlsx file. The export is per part, not for the whole series. It contains the same sheets as the export of a simple email campaign: an overview with the name, subject line and time of sending, contact lists with the company, tags, time of the action and device, the daily trend, links and reasons for unsubscribing. Percentages are numbers in the file, so you can easily compare the parts in one table.

Do you have questions? We will be happy to answer them. Just contact our customer support at +420 605 163 892, e-mail: support@onquanda.com.

Frequently asked questions

Each part of the series is a separate e-mail with its own subject and content, so it is evaluated separately. On the Statistics page you pick a part and see its numbers, charts and recipient lists.

Different groups of recipients move through the series over time, so one part is sent repeatedly. The statistics of a part add up the results of all its sendings, not just the last one.

Compare Opened Uniquely and Clicks uniquely between the parts. The part where the numbers fall noticeably is where recipients lose interest. Change its subject or content, or extend the gap after the previous part.

For each part, in the lower part of the statistics page. There are lists of recipients who opened the e-mail, did not open it, clicked, did not receive it, marked it as spam or unsubscribed.

Yes. You download the statistics of each part to Excel as an xlsx file. The file contains all the data from the page split into sheets.