Collecting contacts: forms and lead magnets

Three things decide it. The traffic to the page, the value of what you offer in exchange for a contact, and the form itself, including when and how it appears. Most companies only work on traffic, yet improving the offer and the form is much cheaper. In the course you will go all the way from the form to the lead magnet. For our customers it can happen fast: the travel agency Delfín travel collected up to 130 contacts a day on its best days with a simple slide-in form, and more than 50,000 email addresses in about five years.

According to Quanda data, animated forms collect up to two and a half times more contacts than forms placed in a fixed position. A fixed form is still a good fit where people arrive with a specific intention, such as signing up for a seminar. Set up the animation considerately, with a visible close button and a delay after the page loads.

Double opt-in is the verification of a subscriber's email address. After the form is submitted, a confirmation email with a link is sent to the address, and the contact is added to the database only after the click. It protects you from typos and made-up addresses, and you have proof that the address was entered by its real owner.

A lead magnet is content or a tool you offer in exchange for a contact. E-books, templates and checklists, calculators, webinars, case studies or a discount work well. Do not invent the topic at your desk. Validate it with a short survey, customer questions or website analytics.

On the Insert code page you will find the activation code, which belongs in the page header, and the display code, which you insert where the form should appear. For WordPress there is a plugin you just paste the code into. Your website must run on the secure https protocol.

Yes, the course is completely free. All you need is a free learning account created with an email and password or a Google account. You need to verify your email, and your progress is then saved in the account.

Each of the 6 lessons ends with a quiz of 7 yes or no questions, and the next lesson unlocks when you answer all 7 correctly. You can retake a quiz as many times as you like, and you will see an explanation for every wrong answer. After passing all quizzes you get an official Quanda certificate in PDF, which you can download at any time and share on LinkedIn, Facebook or X.

The course has 6 lessons and takes about 2 hours. It is designed for beginners. You learn at your own pace, your progress is saved in your learning account and you can pick up where you left off at any time.

No, you don't. All you need is a free learning account on the Quanda website, which you create with your email or Google account. An app account comes in handy if you want to try the steps from the lessons right away, and you can start a 14-day free trial without a credit card.

We only store what we need for your studies: your email, your first and last name for the certificate, an optional phone number, your course progress and issued certificates. We process them in line with the Quanda Privacy Policy. You can delete your learning account yourself in your profile, and your progress and certificates are deleted with it. Any emails about similar content we may send you can be unsubscribed from using the link in each of them.