Email Marketing Basics with Quanda

No. The course starts from the very basics and guides you all the way from building a database to measuring results. All you need is a Quanda account, even the free trial, and the will to try things out as you go.

No. Purchased databases, addresses scraped from websites and emails of people who have never heard of you are not legal. Besides a fine, you risk your sender reputation, and your emails start landing in spam even for people who want them. In the course you will learn to collect contacts with consent or on the basis of legitimate interest.

Double opt-in is a two-step confirmation of a signup. A person fills in a form and completes the signup by clicking a link in a confirmation email. You get certainty that the address exists and was entered by its owner, and you have proof of consent.

Stick to roughly 40 to 50 characters, because longer subject lines get cut off on mobile. Put what matters at the start. Be specific and avoid ALL CAPS and strings of exclamation marks, which spam filters react to.

In Quanda, the unique open rate across all customers from January to August 2026 was 28.2%, after filtering out automatic opens. Click rates range between 2.1 and 2.6% of delivered emails across industries, according to MailerLite and Mailchimp. More important than a single number is the trend over time, and that is exactly what you will learn to track in the last lesson.

Yes, the course is completely free. Just create a free learning account with an email and password or your Google account. Once you confirm your email, you can start studying right away.

Each of the 7 lessons ends with a quiz of 7 yes or no questions. The next lesson unlocks once you answer all 7 questions correctly, and you can retake the quiz as many times as you like. After passing all the quizzes, you receive an official Quanda certificate in PDF with your name, the course title, the date, a unique code and a QR code for public verification.

The beginner course takes about 2.5 hours. You study at your own pace, your progress is saved in your learning account and you can pick up where you left off at any time. You can download the certificate whenever you like and share it on LinkedIn, Facebook and X.

No, you don't. All you need is a free learning account on the Quanda website, which you create with your email or Google account. An app account comes in handy if you want to try the steps from the lessons right away, and you can start a 14-day free trial without a credit card.

We only store what we need for your studies: your email, your first and last name for the certificate, an optional phone number, your course progress and issued certificates. We process them in line with the Quanda Privacy Policy. You can delete your learning account yourself in your profile, and your progress and certificates are deleted with it. Any emails about similar content we may send you can be unsubscribed from using the link in each of them.