Campaign statistics: measure what works

Total opens count every single open, so one recipient can add ten of them. Unique opens count each recipient only once. Use unique opens to evaluate how successful a campaign was.

In Quanda, the unique open rate across all customers from January to August 2026 was 28.2%, after filtering out automatic opens. Mailchimp reports 35.6% including automatic opens, Brevo 20.7% after removing them. Click-through rates across industries range from 2.1% to 2.6% according to MailerLite and Mailchimp. Comparing with your own previous campaigns, however, tells you the most.

Quanda reads the data on every open and does not count automatic or bot opens in statistics or automations. It filters out more than 80% of automatic opens, so the open rate is a fairly accurate figure. Clicks remain the most reliable signal that your content worked.

In the email editor, tick the Insert Google Analytics tracking code checkbox for a link or button and add a keyword if you like. You will find the results in Analytics under Acquisition. To make the numbers tell you about success, set up goals in Analytics as well.

Yes. In our own campaign, the first email brought 390 clicks from 2,491 delivered, which is 15.7%. A reminder to those who did not click added 324 clicks and the click-through rate rose to 28.7%, which is 83% higher. In Quanda, you set up such a second wave as a campaign automation.

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Each of the 5 lessons ends with a quiz of 7 yes or no questions. The next lesson unlocks once you answer all 7 questions correctly, and for wrong answers you will see an explanation. After passing all quizzes, you get an official Quanda certificate as a PDF with your name, the course title, the date, a unique code and a QR code for public verification.

The intermediate course takes about 1.5 hours. You learn at your own pace and your progress is saved in your learning account, so you can continue at any time. You can download your certificate whenever you like and share it on LinkedIn, Facebook and X.

No, you don't. All you need is a free learning account on the Quanda website, which you create with your email or Google account. An app account comes in handy if you want to try the steps from the lessons right away, and you can start a 14-day free trial without a credit card.

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