If you want to track what people do on your website after clicking through from an email, switch on the Google Analytics tracking code for your links. Quanda then adds parameters to the links so that Google Analytics recognises that the visit came from your email campaign.
How to switch on tracking in Quanda
- Insert a link or a button in the email editor.
- Tick the "Insert Google Analytics tracking code" box.
- Optionally enter a keyword that makes the link easier to find and measure in Google Analytics.
Quanda turns the link into an address that Google Analytics can read and record. You can then sort the results by campaign, email subject and the chosen keyword.
Where to find the results in Google Analytics 4
In the left menu of Google Analytics 4, select Reports, click Acquisition and then Traffic acquisition. In the table, change the primary dimension to Session campaign and you will see visits from each email campaign.
How to measure results, not just visits
To see which emails bring results, mark important actions on your website as key events (formerly goals) in Google Analytics 4, for example an enquiry, a registration or a purchase. In Admin, under Data display, click Events. Find an existing event in the Recent events tab and mark it as a key event with the star icon next to it. For a new event, switch on Mark as key event when you create it.
How to read click-through rate directly in Quanda is described in Email click-through rate: 8 mistakes that lower it.
Do you have questions? We will be happy to answer them. Just contact our customer support at +420 605 163 892, e-mail: support@onquanda.com.
Updated říjen 9, 2026