Lead generation, surveys and feedback, targeted and personalized mailing, and broader B2B marketing topics. Practical tips, case studies and how-tos you can try right away.
When you prepare a bulk email, look at it through the eyes of the person you are sending it to. Consciously or not, they ask themselves eight questions about ev...
Read articleIn email, use JPG for photos, PNG for logos, graphics with text and transparent backgrounds, and GIF for simple animations. These three formats are displayed by...
Read articleQuanda starts at €1 per month. That is the Standard plan for a database of up to 500 contacts with yearly billing. The price grows with your contact count and w...
Read articleEmail marketing remains one of the most effective channels for B2B companies in 2026. It returns roughly $36 for every dollar invested, 77% of B2B buyers name i...
Read articleA lead magnet is content or a tool you offer in exchange for contact details. In B2B, the ones that work best help buyers with their own decision: ROI calculato...
Read articleA survey in B2B marketing is a systematic way of finding out what troubles your customers, how they choose suppliers and why they buy elsewhere. It replaces ass...
Read articleYou sell a car. The customer drives away. And then? Most dealers and service centres honestly do not know what happens to that person next. Only 43.9% of custom...
Read articleThere is a fundamental difference between an agent who keeps in regular touch with their database and one who only communicates when they have something to offe...
Read articleIn 2025 Quanda gained eight major new features: a new generation of surveys with 22 question types, an overview of all sent emails in one place, sending campaig...
Read articleThe new generation of surveys in Quanda took two years of development and testing. It brings your own templates, a new design editor, 22 question types (7 of th...
Read articleIn autumn 2024 the Quanda email editor gained six updates: autosaving a draft email every 5 minutes, a new email structure with a background colour for the whol...
Read articleIn May 2024 the Quanda email editor gained six updates: separate storage for images and media, a custom image width for mobile, a prefilled subject line and tex...
Read articleSince February 2024, Gmail and Yahoo have required bulk email senders to have an authenticated domain with SPF and DKIM records, a DMARC record, one-click unsub...
Read articleThis regulation is crucial for company marketing because it affects the most valuable thing we have – contacts to our current and potential customers. I have he...
Read articleIn the online world, there are only 3 key factors that will effect how many new contacts you can gain. One of them is the value (‘‘thing‘‘, content) that you ca...
Read articleStyled alt text is an image's alternative text with a set font, colour and size, which the email program shows as a headline when the image does not load. Thank...
Read articleDouble opt-in is a way of subscribing in which a person, after filling in a form, also clicks a link in a verification email. By doing so they confirm that the ...
Read articleA newsletter that people read rests on three things: you send it to the right people, it brings them something useful and it arrives regularly according to a pl...
Read articleWhat is new on the statistics page? 1. We added a stripe with the total number of click-throughs to the „Overall overview“. This is the sum of all the click-thr...
Read articleLet’s take a look at the new improvements. 1. New question: "NET PROMOTER SCORE" This is a standard question example: "How likely are you to recommend this [pro...
Read articleAn animated form is a form for collecting contacts that slides in or pops up on your website by itself, instead of waiting for someone to notice it. Our measure...
Read articleLet’s take a look at these novelties and introduce them step by step. 1. The title of your email can be hidden not only on a phone but also on PC. E-mail editor...
Read articleNowadays, you not only have to have quality text content but also attractive visual content. Sometimes, the picture is simply googled (searched for on the inter...
Read articleFocus on watching the click-throughs Every email campaign has a different goal and purpose. Some inform, some sell. One of the key factors of rating the results...
Read articleWhat is a title or a preheader? Title is a small text (from the email’s content) that you can see right after the subject of an email, in the email list in your...
Read articleWhy is the click-through rate (CTR) such an important metric in email marketing? It is the best answer to how the readers interact with your content. Some marke...
Read articleYou crop an image to a specific size in two steps: first you crop it to the right aspect ratio, such as 3 : 2, and then you resize it to the target width in pix...
Read articleOne of these applications is MAKE. A quick integration without any programming Thanks to MAKE you can easily connect Quanda with hundreds of different applicati...
Read articleYou can resize an image online in the Photopea editor: under Image, Image Size you type the new width in pixels or in percent and the height is calculated autom...
Read articleColours decide the first impression before a person reads a single word. But there is no colour that sells by itself. What works is a colour that fits what you ...
Read articleYou write a good email subject line when you say in a few words what the recipient will find inside and why it is worth opening right now. Stay under 60 charact...
Read articleAn email is not delivered when the recipient's mail server refuses to accept it. The server always returns an error code with a reason. A code starting with 4 m...
Read articleBirthday wishes through email? Automated! Have a look how does it all works. In this short video you will find instructions, how to make a birthday wishes in sh...
Read articleA 20 % open rate is a normal result in 2026, not a reason to panic. The averages published by email marketing tools range from roughly 20 % to 43 %, and the dif...
Read articleYou create an online survey in six steps: write down what you want to find out and what you will use it for, prepare the questions, test them on a colleague, bu...
Read articleOnline surveys are the fastest and cheapest way to ask your customers, employees or partners and get answers you can work with right away. They save time and mo...
Read articleAs an "easy" way it seems to be simply buy a such a database. Sales men of companies that sells databases will promise you a lot of things when trying to sell y...
Read articleWith those customers, you will achieve outstanding results with email marketing. Not with the ones who aren´t interested in communication with you. For this rea...
Read articleYes. Survey your customers, because without it you are only guessing how your customers think and what they base their decisions on. And in most cases, do it on...
Read articleWhat the studies say? The recent survey shows that only 11 % of teenagers rely on an email as a tool for communication with their friends. This study also indic...
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